Post by account_disabled on Dec 20, 2023 10:44:05 GMT 2
This year was the third edition of the DATA restart conference, and many thanks go to the organizers from MEDIO Interactive. The conference is devoted not only to web analytics and everything related to business data. It is definitely one of the best that is available on this topic in our country. We couldn't miss it this year either, but I won't write a classic report from the conference here, you can find several of them on the Internet. It's probably enough to say that if this topic interests you or even makes a living, then don't miss the next edition. The price/performance ratio is unrivaled here. Let's take a look at the current possibilities, trends and how we can use the available data.
image Sun Marketing at C Level Executive List DATA Restart 2017 It's one thing to have information about the market, your competition and your target audience, but it's important to use the data correctly to your advantage . Business intelligence and Data-driven marketing (and not only marketing) are not just empty buzzwords, as is often the case in online marketing. This is real data that is important for the survival of your business - how much it costs you to acquire one customer, what is their average lifetime and their value - this is all the data you should know in order to be able to make the right decisions and grow your business . Of course, this has always been true, but with the rapid development of online marketing, the number of communication channels has expanded considerably, and thus it is much more difficult to evaluate their contribution in the overall marketing mix.
Obtaining and evaluating all relevant data is thus the key to success . image Development of searches for the topics "Data analysis" and "Big data" on Google.com What do we actually have available? Before, when you wanted to get data, you had no choice but to actually ask people. Today, you have so much data in Google Analytics that some of it you are not even sure of its meaning. Unfortunately, this is data that only relates to online activities. If you do not have a purely e-commerce solution, then you need a more comprehensive view that will take into account data from brick-and-mortar branches and e-shops, offline activities and online marketing. There are several tools for working with data and their visualization on the market today, but my goal right now is not to describe and compare them all.
image Sun Marketing at C Level Executive List DATA Restart 2017 It's one thing to have information about the market, your competition and your target audience, but it's important to use the data correctly to your advantage . Business intelligence and Data-driven marketing (and not only marketing) are not just empty buzzwords, as is often the case in online marketing. This is real data that is important for the survival of your business - how much it costs you to acquire one customer, what is their average lifetime and their value - this is all the data you should know in order to be able to make the right decisions and grow your business . Of course, this has always been true, but with the rapid development of online marketing, the number of communication channels has expanded considerably, and thus it is much more difficult to evaluate their contribution in the overall marketing mix.
Obtaining and evaluating all relevant data is thus the key to success . image Development of searches for the topics "Data analysis" and "Big data" on Google.com What do we actually have available? Before, when you wanted to get data, you had no choice but to actually ask people. Today, you have so much data in Google Analytics that some of it you are not even sure of its meaning. Unfortunately, this is data that only relates to online activities. If you do not have a purely e-commerce solution, then you need a more comprehensive view that will take into account data from brick-and-mortar branches and e-shops, offline activities and online marketing. There are several tools for working with data and their visualization on the market today, but my goal right now is not to describe and compare them all.