Post by account_disabled on Dec 28, 2023 10:42:54 GMT 2
KFC, a world-class fried chicken brand beloved by Thai teenagers, joins hands with RoV (Arena of Valor), the ultimate MOBA (Multiplayer Online Battle Arena) game that has won the hearts of gamers and e-sports fans both in Thailand and around the world. To launch the campaign 'KFC x RoV The Box Treasure Set' with the skin 'Col. Sanders Ormarr', a special skin of the Ormarr character in the RoV game, marking the first time in history that Colonel Sanders from KFC will enter the world of the game RoV in order to jointly create a new experience for Thai gamers. As well as the new generation of consumers who are more interested in games and e-sports today. For the concept of designing the skin 'Col. Sanders Ormarr', the developer and publisher of the RoV game Tencent Games and Garena have taken the friendly and warm character of Colonel Sanders and combined it with Ormarr's fighter personality that is ready to attack anywhere has transformed into a new look Colonel Sanders with unique skills and weapons of his trusty fried chicken. When purchasing.
any set of 'KFC The Box' merchandise, game fans will have the chance to win the Colonel Sanders skin 'Col. Sanders Ormarr' in the RoV game, as well as Limited Edition prizes from KFC and Special KFC x RoV collection prizes Mr. Sekchai Chumuenwai, Deputy Managing Director, Brand Strategy and Integration Department, KFC Thailand, Yum Restaurants International (Thailand) Co., Ltd. (YRIT), said, “For the KFC x RoV campaign, Khumsap The Box' is considered the first time the food business has joined hands with the gaming business. that we want to open A new experience for KFC customers and RoV gamers with the launch of Col. Sanders Ormarr, a special skin for the character Ormarr in the RoV game, and for the first time there will be a character from KFC entering the WhatsApp Number List world of the RoV game. To create a new experience for Thai gamers. The support and cooperation between KFC x RoV will continue. Both in the big league competition like RoV Pro League as well. Don't forget to follow along." Mr. Allen Su, Regional Head of Strategic Partnership and eSports Development, Garena, also revealed that “Over the period of more than 3 years since RoV opened for service in Thailand. We are constantly developing and improving game content to ensure that RoV can provide a fun experience. Excitement and freshness to players no matter how long we have been open for service. By collaborating with KFC this time, it is another new phenomenon.
Because it is the first time that RoV brings characters from other brands. Go inside the game He is also the Colonel Sanders character that everyone knows well and has been a Colonel since childhood. We think that this collaboration will bring a unique experience to RoV players as well. It also complements the lifestyle of KFC customers, especially the new generation. which turned its attention to digital entertainment such as games and esports more nowadays" The report from ESPORTs Charts also reinforces RoV's success, with the record of being the most popular eSports on smartphones in 2019, with over 72 million hours watched worldwide and the highest number of concurrent viewers. A maximum of more than 764,000 people fromr. Famous e-sports commentators from Thailand such as 'Winzy' and 'SunWaltz' will act as commentators for the competition. In addition, lucky winners from home will also be selected to join the campaign launch event this time. In addition to being able to watch the All Star level competition, rub shoulders with Pro Players and famous streamers. Attendees will also be able to get their hands on the exclusive 'Col. Sanders Ormarr' skin before anyone else. Game fans can join in the fun and have a chance to win special skins from.
any set of 'KFC The Box' merchandise, game fans will have the chance to win the Colonel Sanders skin 'Col. Sanders Ormarr' in the RoV game, as well as Limited Edition prizes from KFC and Special KFC x RoV collection prizes Mr. Sekchai Chumuenwai, Deputy Managing Director, Brand Strategy and Integration Department, KFC Thailand, Yum Restaurants International (Thailand) Co., Ltd. (YRIT), said, “For the KFC x RoV campaign, Khumsap The Box' is considered the first time the food business has joined hands with the gaming business. that we want to open A new experience for KFC customers and RoV gamers with the launch of Col. Sanders Ormarr, a special skin for the character Ormarr in the RoV game, and for the first time there will be a character from KFC entering the WhatsApp Number List world of the RoV game. To create a new experience for Thai gamers. The support and cooperation between KFC x RoV will continue. Both in the big league competition like RoV Pro League as well. Don't forget to follow along." Mr. Allen Su, Regional Head of Strategic Partnership and eSports Development, Garena, also revealed that “Over the period of more than 3 years since RoV opened for service in Thailand. We are constantly developing and improving game content to ensure that RoV can provide a fun experience. Excitement and freshness to players no matter how long we have been open for service. By collaborating with KFC this time, it is another new phenomenon.
Because it is the first time that RoV brings characters from other brands. Go inside the game He is also the Colonel Sanders character that everyone knows well and has been a Colonel since childhood. We think that this collaboration will bring a unique experience to RoV players as well. It also complements the lifestyle of KFC customers, especially the new generation. which turned its attention to digital entertainment such as games and esports more nowadays" The report from ESPORTs Charts also reinforces RoV's success, with the record of being the most popular eSports on smartphones in 2019, with over 72 million hours watched worldwide and the highest number of concurrent viewers. A maximum of more than 764,000 people fromr. Famous e-sports commentators from Thailand such as 'Winzy' and 'SunWaltz' will act as commentators for the competition. In addition, lucky winners from home will also be selected to join the campaign launch event this time. In addition to being able to watch the All Star level competition, rub shoulders with Pro Players and famous streamers. Attendees will also be able to get their hands on the exclusive 'Col. Sanders Ormarr' skin before anyone else. Game fans can join in the fun and have a chance to win special skins from.