Post by account_disabled on Mar 5, 2024 5:40:42 GMT 2
Are you sure people care about what you do? People don't care what you do, but what you do for them. Remember this when writing your About Us page. Date of birth, company organization chart, important stages in your history, experience, partners and blah blah blah. No! Do you want an example? Read here: The web marketing agency Sviluppo was founded in 2012 with the aim of offering support to its customers and their business. Today it is a leader in its sector, thanks to its long years of experience and its always innovative approach. If you think that writing a good company profile is equivalent to drafting something of this type, you are on the wrong track. Extremely wrong. For two fundamental reasons. The first is that this company profile does not .
Why should people choose you? Why are you a leader in the market? All Brazil Phone Number companies say they are. The second reason is that this description makes excessive use of generalist expressions , words that everyone uses everywhere and which communicate very little about the company and its personality. What, then, is the first thing the About Us page must communicate? The focus of the About Us page is what the company can do for its customers. What problem does it help to solve, what desires does it allow you to realize, what dreams does it allow you to aspire to. People's needs, desires and dreams. Everything always starts here. These are the real reasons why we choose one brand over another.
For the worlds that it is capable of evoking in us, for the dreams that it is able to awaken, for the desires - of self-esteem, of self-realization, of status, of improving our lives - that it helps us to realize. Only after all this can the brand come into play and provide useful data and news on its history , information that helps us understand the solidity of the company and its competitive qualities. Always without boring. There is a phrase by Seth Godin that I always carry with me, every time I have to plan a communication strategy for a new client, that I have to write a sales text , that I have to deal with the management of Social Networks .
Why should people choose you? Why are you a leader in the market? All Brazil Phone Number companies say they are. The second reason is that this description makes excessive use of generalist expressions , words that everyone uses everywhere and which communicate very little about the company and its personality. What, then, is the first thing the About Us page must communicate? The focus of the About Us page is what the company can do for its customers. What problem does it help to solve, what desires does it allow you to realize, what dreams does it allow you to aspire to. People's needs, desires and dreams. Everything always starts here. These are the real reasons why we choose one brand over another.
For the worlds that it is capable of evoking in us, for the dreams that it is able to awaken, for the desires - of self-esteem, of self-realization, of status, of improving our lives - that it helps us to realize. Only after all this can the brand come into play and provide useful data and news on its history , information that helps us understand the solidity of the company and its competitive qualities. Always without boring. There is a phrase by Seth Godin that I always carry with me, every time I have to plan a communication strategy for a new client, that I have to write a sales text , that I have to deal with the management of Social Networks .