Post by account_disabled on Mar 10, 2024 7:39:16 GMT 2
Conclusion What is neuromarketing? Neuromarketing is a field of marketing . In other words, neuromarketing opens the map of the weightings, observations and decisions that happen in the customer's brain, thus allowing us to understand how purchasing decisions are made. According to Gerald Zaltman, professor at Harvard Business School, 95% of purchasing decisions occur at a subconscious level . You will probably have noticed that in most supermarkets, essential products (. pasta) are found at the end of the aisle.
Surely more than once you have put products in your cart that caught your UAE Phone Number attention while you were going towards pasta, the only product you really wanted to buy from the beginning. Neuroscience studies the behavior of the human brain in relation to a purchasing decision. For this reason it uses scientific procedures such as the electroencephalogram and eye tracking, which are effective in measuring the emotions and levels of attention and memory of buyers when faced with different marketing techniques. eye tracking on online store page Example of Eye Tracking: the red areas represent the parts of the page on which visitors focus most.
Thanks to these studies it is possible to understand what leads your customers to conclude a purchase. The results demonstrate that there are neuromarketing techniques applicable to any e-Commerce, in order to facilitate the purchasing experience of your consumers and generate more sales and conversions. Let's begin! Recommended reading: UX research tools and emotional marketing Ten neuromarketing techniques to increase the sales of your online store At the precise moment in which a consumer opens an online store page, certain parts of his brain are activated, causing him to feel a feeling of acceptance or rejection towards the store.
Surely more than once you have put products in your cart that caught your UAE Phone Number attention while you were going towards pasta, the only product you really wanted to buy from the beginning. Neuroscience studies the behavior of the human brain in relation to a purchasing decision. For this reason it uses scientific procedures such as the electroencephalogram and eye tracking, which are effective in measuring the emotions and levels of attention and memory of buyers when faced with different marketing techniques. eye tracking on online store page Example of Eye Tracking: the red areas represent the parts of the page on which visitors focus most.
Thanks to these studies it is possible to understand what leads your customers to conclude a purchase. The results demonstrate that there are neuromarketing techniques applicable to any e-Commerce, in order to facilitate the purchasing experience of your consumers and generate more sales and conversions. Let's begin! Recommended reading: UX research tools and emotional marketing Ten neuromarketing techniques to increase the sales of your online store At the precise moment in which a consumer opens an online store page, certain parts of his brain are activated, causing him to feel a feeling of acceptance or rejection towards the store.