Post by account_disabled on Nov 29, 2023 8:38:33 GMT 2
In addition to a similar sound issue, Google has its own tool for retargeting, which is known as Remarketing. For this reason, the terms are often used as synonyms. Sounds a little different, doesn't it? But despite the search engine's positioning, there is a consensus among experts that these strategies are different from each other. See why: What is Retargeting? Retargeting is focused on the conversion of people already interested in the offers of your virtual store, for example, through the use of paid advertisements inserted in strategic places on the online pages. The word Targeting comes from English and means to point or look .
Retargeting therefore, means looking at the consumer again – because you direct Phone Number List the action to an objective , that is, that consumer who did not buy the first time. You may be thinking that Retargeting is very similar to an ad campaign . So, is it worth investing in this stock? The answer is yes. It has many benefits in relation to a common campaign. Retargeting is even more focused than an ad campaign. It directs ads only to those who entered your site. In other words, a user profile with high purchasing potential. This is exactly why the conversion rate of Retargeting is higher than the rate of ad campaigns in general. With Retargeting, the frequency of display of ads is much higher. Thus, the consumer who has already shown interest in your product once will not forget your offer. The ad appears many times a day.
In the case of visitors abandoning the cart, Retargeting, as well as Remarketing, can be the missing boost. He helps eliminate indecision when finalizing the purchase. Consider creating ads offering free shipping or discounts to visitors who are on the “abandoned cart” list. Bonus: How to do Retargeting? Retargeting may seem like a very simple strategy. However, it is not enough to continually display ads to your site visitors, hoping that they will become tired. In reality, if there was no planning, your Retargeting loses its value. He stops being relevant, the click rate drops, and even your position in displays and the cost of ads will be harmed. This is the same logic as a regular ad campaign.
Retargeting therefore, means looking at the consumer again – because you direct Phone Number List the action to an objective , that is, that consumer who did not buy the first time. You may be thinking that Retargeting is very similar to an ad campaign . So, is it worth investing in this stock? The answer is yes. It has many benefits in relation to a common campaign. Retargeting is even more focused than an ad campaign. It directs ads only to those who entered your site. In other words, a user profile with high purchasing potential. This is exactly why the conversion rate of Retargeting is higher than the rate of ad campaigns in general. With Retargeting, the frequency of display of ads is much higher. Thus, the consumer who has already shown interest in your product once will not forget your offer. The ad appears many times a day.
In the case of visitors abandoning the cart, Retargeting, as well as Remarketing, can be the missing boost. He helps eliminate indecision when finalizing the purchase. Consider creating ads offering free shipping or discounts to visitors who are on the “abandoned cart” list. Bonus: How to do Retargeting? Retargeting may seem like a very simple strategy. However, it is not enough to continually display ads to your site visitors, hoping that they will become tired. In reality, if there was no planning, your Retargeting loses its value. He stops being relevant, the click rate drops, and even your position in displays and the cost of ads will be harmed. This is the same logic as a regular ad campaign.